Now reading

Marshall McLuhan, Understanding Media: The Extensions of Man (1964)

Despite its virtual cliche status, “the medium is the message,” as McLuhan explains it, encapsulates the perennial (and possibly primary) challenge for undergraduate literary pedagogy: teaching students to read for form as content.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s