This workshop will explore the use of science fiction as a means to motivate and direct research into new technologies and consumer products. It does this by creating science fiction stories grounded in current science and engineering research that are written for the explicit purpose of acting as prototypes for people to explore a wide variety of futures. […] In this way fictional prototypes provide a powerful interdisciplinary tool to enhance the traditional practices of research, design and market research.
The relationship between fiction and fact here is familiar enough to science fiction. In popular and fan discourses, this relationship tends to be mystified in terms of “uncanny prediction”: recent popular magazine articles detail “6 eerily specific inventions predicted by science fiction” and “11 astounding sci-fi predictions that came true.” In criticism and research, we find demystifications that investigate the material conditions linking science fiction to fact, extrapolation to production. Mark Fisher has helpfully coined the term “SF capital” to describe how science fiction works as a literary laboratory for real-world R&D, a resource for what Henry Jenkins calls “the military-entertainment complex” (75). A generation before Fisher, Marshall McLuhan — who was ambivalent about science fiction, and sometimes criticized for writing it -– had a firm, proleptic grasp on the idea of SF capital, which he well understood in his dual capacities as maverick scholar and corporate consultant:
Big Business has learned to tap the s-f writer. (124)
What’s striking in the CSF is perhaps the boldness of business’ courtship of SF: how frankly SF capital is being recognized and instituted, in a peculiarly Utilitarian program to enlist SF production specifically for “consumer products” and “market research.” The CSF is, in a way, simply spelling out the terms of a long-standing if somewhat asymmetrical partnership. SF’s command of both a popular market and a certain counter-cultural cachet has positioned it, since its inception (in Mary Shelley’s Frankenstein), as more commodity than culture, hence its exile to the peripheries of legitimate “Literature,” according to a cultural-economic history provocatively explained by Samuel R. Delany (195). But is its future to be increasingly channeled into and defined by the speculations and futures we associate more with high finance and global capital than with cultural commentary and social progress?
Putting the question this way, of course, oversimplifies the numerous trajectories, formations, allegiances, and even definitions of science fiction; this is perhaps more an issue of science fiction studies, of the genre’s role in and relation to research: will a program like that of the CSF represent a route for delivering SF out of its encampment on the fringes of literary studies, towards more interdisciplinary and more broad-based social engagements, or will it merely transport it from one camp to another?
Creative Science Foundation. Intel Labs, Hillsboro, 2011.
Delany, Samuel R. and Carl Freedman. “A Conversation with Samuel R. Delany about Sex, Gender, Race, Writing — and Science Fiction.” Afro-Future Females: Black Writers Chart Science Fiction’s Newest New-Wave Trajectory. Ed. Marleen S. Barr. Columbus: Ohio State University Press, 2008. 191-235.
Fisher, Mark. “SF Capital.” Transmat: Resources in Transcendent Materialism (2001).
Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. New York: New York UP, 2006.
Kessler, Sarah. “11 Astounding Sci-Fi Predictions That Came True.” Mashable 25 Sept. 2011.
McLuhan, Marshall. The Medium is the Massage: An Inventory of Effects. New York: Bantam, 1967.
Murdock, Colin. “6 eerily specific inventions predicted by science fiction.” Cracked 19 Nov. 2010.