I always cringe when I hear the phrase “political correctness” being used. It’s a deeply coded phrase, and what it encodes is a stubborn, neoconservative cultural politics, a politics of entitlement and disrespect. And yet that politics is so deeply coded that one encounters the phrase being used by people who should know better; and maybe they will learn to avoid the phrase, if they take the time to get caught up on its context and complexity. If I never see it being taken out and waved around in public discourse again, it will be too soon.
In the late 1980s and ’90s, North American academia – and the Humanities and social sciences sector more specifically – found itself in a war of words and policies not only among its own stakeholders, but also with policymakers, and with corporate news media – which, let’s remember, held far more cultural and discursive sway then, before the popularization of the Internet in the mid-’90s. 
This encounter became known as the “Culture Wars.” In his critical retrospective, Lunar Perspectives: Field Notes from the Culture Wars, U of Guelph Professor Emeritus Michael Keefer describes the Culture Wars as “a widespread perception of crisis in North American higher education, a perception stemming largely from the outcries over ‘political correctness’ in American and Canadian universities that began in the late 1980s” and continued until the mid-1990s (Keefer vi). Understood in retrospect as a “moral panic” created and fueled by neoconservative ideologues (e.g. Rush Limbaugh, George F. Will, Allan Bloom) to justify the defunding and privatizing of the Humanities and social sciences, the “PC furore” revolved around the coded buzzword “political correctness.”
“Political correctness” remains in use today, usually as a pejorative term that neoconservatives use to ridicule or criticize progressive or left-leaning events or persons, to conjure moral panic over freedom of speech, or to otherwise vilify criticism of inappropriate or untenable claims. Take this Maclean’s article from last year, for instance, which uses the phrase to dismiss the UN’s quite legitimate critique of Canada’s policy language of “visible minorities.”
One of the usual suspects
The phrase also gets an annual dusting-off during the holiday season in neoconservative news media reports of a purported “war on Christmas.” The phrase has nothing like the traction it had in the early 1990s – when you couldn’t swing a black and smoking Christmas tree without hitting some old white fart brandishing a new book denouncing the censorious menace of “PC” – but it has persisted, viciously and perniciously, in everyday speech, popular culture, and public discourse. “Political correctness” is still a card quickly played by conservative or otherwise privileged voices who complain of being “censored” – not just the usual rightwing media suspects, but also a curious and tenacious class of strident yet paranoid academics whose definitions of political correctness – as some kind of discursive “tyranny,” or liberal conspiracy, or “threat” to academic freedom – have helped establish the phrase as a rhetorical stick with which to beat progressive intellectuals. Or intellectuals generally, for that matter. I’m not linking to any such definitions or diatribes. Google “political correctness” if you want, and then take in the lunacy of even just the first page of results. But I will stoop to briefly administer some undeserved oxygen of publicity to a recent example in peer-reviewed scholarship – on account of its windy bombast, and its startling success in finding refereed publication some twenty years after this party more or less ended:
One of the abominations of our day, and there are many, is the beast of political correctness that has been turned loose on the world. Born of genuine humanitarian impulses, it now threatens to devour much of what is greatest in our literature and forever separate the children of our culture from what is essential to their humanity. (272)
Whoa, this opener makes PC sound like a Monsanto product. Actually, in this particular article, this chimerical “beast” threatens to suggest that Conrad’s Heart of Darkness is a racist text, instead of just a “beautifully written” one that “should still be read” (278) – as though analyzing the book’s racism somehow means we shouldn’t, or haven’t.
But – its purported “beastliness” and “tyranny” aside – what does the phrase actually mean, as a phrase so cherished and widespread in neoconservative usage? “For the sake of reporters and columnists who might want to come clean and openly mock the virtues that would otherwise remain hidden by the PC label,” Keefer directs our attention to Wayne Booth’s “list of synonyms for political correctness”:
(1) decency; (2) legality; (3) moral or ethical standards; (4) justice, fairness, equality of opportunity; (5) tact, courtesy, concern about hurting people’s feelings unnecessarily; (6) generosity; (7) kindness; (8) courage in defending the underdog; (9) anti-bigotry; (10) anti-racism; (11) anti-anti-Semitism; (12) anti-fascism; (13) anti-sexism; (14) refusal to kneel to mammon; (15) sympathetic support for the jobless, the homeless, the impoverished, or the abused; (16) preservation of an environment in which human life might survive; (17) openness to the possibility that certain popular right-wing dogmas just might be erroneous. (qtd. in Keefer 11)
More plain-spoken versions of this definition appear as ripostes to a diatribe against political correctness that was published (unsurprisingly enough) on the Richard Dawkins Foundation website:
“Political Correctness” – Buzzword used to express the absurd notion that the majority is being dominated by the minorities. (foundationist)
Political correctness is formalised good manners. It has been a benefit to society. Before it became influential it was common to see overt racism, sexism, homophobia, jokes about the disabled and so on. Fortunately a culture of respect for diversity developed and with it a culture of disrespect for rudeness – political correctness. … The term ‘political correctness’ can be used as a verbal weapon by those who want to do extreme things, things which would attack equality and human rights. When others complain, the response ‘that’s just political correctness’ is supposed to be a conversation stopper, because political correctness is supposed to be wrong. Complaining about political correctness is as absurd as complaining about good manners. The response ‘that’s just political correctness’ usually translates as ‘that’s just being polite’. (Zara)
In other words, “political correctness” is a nasty way to describe talking nicely, as though talking nicely is nasty. This rhetorical duplicity, coupled with the privileged, dominant positions from which pronouncements on political correctness typically come, has made the phrase “political correctness” slippery, robust, and insidious. The phrase thus provides a present-day example of “political speech and writing” as “the defense of the indefensible,” as criticized by George Orwell, in his 1946 essay “Politics and the English language.” The phrase “political correctness” is a perfect example of a phrase whose cryptic complexity lets it smuggle into one’s speech or writing a formidable freight of covert (and perhaps, sometimes, unintended) meanings that can detract from or even derail the point of a statement in which it’s used, when it’s not being openly used to justify oppression.
Amidst the flame wars, troll rampages, and other hostilities that attend a digital mediascape much more populous and interactive than it was in the mid-1990s, it is a tragedy of English vocabulary and public discourse that one of the main progressive take-away points from the “political correctness” furore – that we be courteous, thoughtful, sensitive, inclusive, and above all respectful in our language – has been lost, body-snatched by a sneaky and vicious code word for the privileged, entitled, and bigoted to claim not only license but even moral high ground for their vituperative sound and fury.
Works cited
Booth, Wayne. “A politically correct letter to the newspaper.” Democratic Culture 3.1 (1994): 2.
Curtler, Hugh Mercer. “Political correctness and the attack on great literature.” Modern Age 51.3-4 (2009): 272-79.
Derry, Alex. “Political correctness gone mad?” Maclean’s 10 Aug. 2011
foundationist. Comment 2 re: “A challenge to the politically correct.” Richard Dawkins Foundation. 20 Apr. 2011
Keefer, Michael. Lunar Perspectives: Field Notes from the Culture Wars. Toronto: Anansi, 1996. Print.
Orwell, George. “Politics and the English Language.” Horizon Apr. 1946. Rpt. in Stanford U. Web.
Zara, Steve. Comment 4 re: “A challenge to the politically correct.” Richard Dawkins Foundation. 20 Apr. 2011
Academicalism 